Small Business Marketing Help for Coaches & Consultants
If you’re looking for small business marketing help or small business coaching to attract more clients for your coaching or consulting business, you’re in the right place. I work with people like you who may be feeling frustrated or overwhelmed with their business. That’s because they’re really not sure how to get clients beyond their existing network, and there are so many options out there they that don’t know where to start.
How Can I Help You Get More Customers?
The way I help my clients depends on your needs:
- If you’re after some inspiration or tips, read my small business marketing blog.
- If you’d like to know more about hiring me, visit my marketing coaching & consulting page
- If you’re struggling to answer the question “What Do You Do?”, then you need the Intromatic, my free tool that creates answers for you – just fill in the blanks.
And if you’d like to know more about the people I work with, read on…
The People I Work With – Is This You?
Over the time I’ve been doing this, I’ve come to realise that there is a particular type of person who really gets the most from working with me. If the description below sounds familiar, we’ll probably get on famously.
(If this isn’t you, that’s cool, but we’re probably not a good fit. If you still need help, drop me a line on my contact form and I’ll happily recommend you to someone who could help you better.)
You rent your brain for a living. That could mean you’re a coach, a trainer, a yoga teacher , a business consultant, a software developer, or a cat psychologist. The main thing is that your clients hire you for your expertise and passion in your chosen field.
You’re totally committed to making a roaring success of the business you’re in right now. Not just to pay the bills and keep you off the streets, but to build something you can look back on in 20 years and say “Wow. I made that.”
You love learning new things and have a toddler-like curiosity both about the business you’re in and the world in general. This is a Great Thing because it means you’re always growing and have an infectious enthusiasm. It’s not so great when it means you get easily distracted by a passing butterfly. (But don’t worry, we can work with that.)
You already have at least one or two happy clients, and you’d like more. I believe that if a business is a good fit for you, you’ll get a few clients through luck, hustle and natural charm. It’s when you want to grow beyond those first few that someone like me can really help you.
You don’t want to settle for being another identikit “expert”. You’re proud to be a little bit different from others in your field. That’s one of the reason you left your job behind in the first place, after all.
You agree that just because your business is important, doesn’t mean it shouldn’t be fun. Building a great business should be a lot of things. Demanding? Yep. Exhausting? Sure. Terrifying? Hell yeah. But boring, po-faced and grey-suited? Never, never, never. Having fun while you’re doing this stuff is mandatory, my friend. Done right, it really shouldn’t feel like work.
Still reading? Splendid! You’re either my type of person, or you have something important that you’re strenuously trying to avoid doing. Either way, I approve heartily. So let’s talk about the stuff I can help with.
Do any of these sound familiar? Maybe I can help
You enjoy your business, and you’re very good at what you do, but something doesn’t quite ‘fit’. And you’re not usual confident self when you tell others what you do.
It’s a bit like going to the gala ball of the year wearing a nice new outfit from the local chainstore. Sure, you look fine, but it’s a still a tiny bit loose in the wrong places, and in the back of your mind there’s the chance you’ll bump into someone wearing the same thing. (The horror!)
Now imagine going to the ball wearing something that’s been personally designed and made for you in the finest fabrics, by a team of the best stylists and clothes-making magicians on the planet. It perfectly matches your colours, your shape and your individual style.
Feel more confident? Get more attention (and admiration)? You betcha.
You have so many ideas and opportunities buzzing round in your head for your business that you don’t know what needs doing today, and what can wait ‘til next month.
When you got started in business, you spent a lot of time jumping from one opportunity to the next like Tarzan leaping across vines when he’s late home for his dinner. That’s necessary, to a point, but if you carry on that way, it’s gets exhausting. And you’re just as likely to get lost and end up in the swamp rather than enjoying a tasty hippopotamus risotto.
Once you’ve got a few clients on board, it’s time to start being a little more strategic about what you do. That means working out how you’re going to grow this business to a size where it can comfortably support what you want to do with the rest of your life (without losing all of the fun in the process).
You’re starting to feel like a bottleneck in your own business.
You’ve got a healthy number of client bookings, and lots of exciting opportunities to follow.
It’s certainly a lot more fun than staring at the empty diary you had when you started out.
Now you have a new problem: you’re fast running out of hours in the day. And it feels like there are so many projects you need to get moving if you’re ever going to grow this thing beyond just you and the cat.
If this is you, there’s a good chance the way your business makes money from helping your clients needs some attention. We can talk through smarter ways to do this, which will help you keep growing without having to give up on sleep.
You get that rabbit-in-the-headlights feeling when it comes to actually making your marketing happen
We all get this sometimes. Most people have a certain point where they get stuck. For some it’s the technical quagmire that surrounds getting your online marketing working. Others struggle to write about themselves in way that doesn’t sound like they were assimilated by the Borg last Tuesday. Or maybe when you get asked “so what do you do?”, your mind goes blank and you end up mumbling shyly into your sleeve.
Whatever it is, I’ve handled most of it before, and I’ll happily show you an easier way round.
Because as a very wise retired soldier once told me “If you’re going to cross a minefield, make sure someone’s leading the way.”
Sounds great, what do I do next?
Well, if you’ve just arrived here, I recommend you do a couple of things…
- Firstly, sign up for my free “elevator pitch” builder, the Intromatic. Not only will it give you some great ways to talk about your business, I’ll also send you some nifty free bonuses.
- Secondly, take a look at my blog. My most popular articles are:
Last but not least, feel free to get in touch with me if you have any questions.
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